Alexandria, LA — Independent hip-hop artist JDOUGHSOE (pronounced JAY-DOUGH-SO) has unleashed HOVLANE, a seven-single run rolling out through his label, So Official Entertainment LLC. The singles are streaming now on Spotify, Apple Music, YouTube, and all major platforms.
A BMI-registered songwriter and owner/CEO of So Official Entertainment, JDOUGHSOE is building the HOVLANE movement from Alexandria, Louisiana — pairing high-energy 808-driven production with a message for everybody still grinding in the slow lane.
"HOVLANE is for everybody still in the slow lane watching others pass," says JDOUGHSOE. "I'm from Alexandria, Louisiana — this is our sound, our story, and we're just getting started."
The rollout includes official videos on YouTube and a daily fan giveaway hosted at iamjdoughsoe.com. The full 15-track HOVLANE project — the seven singles plus eight new tracks — drops October 31, 2026. JDOUGHSOE is currently booking guest and opening sets across Louisiana and Texas for fall 2026.
JDOUGHSOE is a hip-hop recording artist from Alexandria, Louisiana, and the founder of So Official Entertainment LLC. His HOVLANE project spans seven singles streaming worldwide, with the full 15-track project arriving October 31, 2026.

| Artist | JDOUGHSOE (pronounced JAY-DOUGH-SO) |
| Hometown | Alexandria, Louisiana |
| Label | So Official Entertainment LLC |
| Genre | Hip-hop / R&B |
| Songwriter | BMI-registered |
| Project | HOVLANE — 15 tracks, out October 31, 2026 |
| Bookings | adrenian@gmail.com |
| Media | jdoughsoe@gmail.com |
Short bio: JDOUGHSOE is a hip-hop recording artist from Alexandria, Louisiana, and founder/CEO of So Official Entertainment LLC. A BMI-registered songwriter, he pairs high-energy 808-driven production with a message for everybody still grinding in the slow lane. His HOVLANE project — 8 singles deep and streaming worldwide — culminates in the 15-track HOVLANE album on October 31, 2026.
For radio: clean radio edit of "Bih Ian Iight" available on request — FCC-safe, 4:07.